Should mobile app development companies promote my app?

Being a mobile app developer, I get asked many times, Should mobile app development companies promote my app? And, how do I get my customers to download my app and let them know about it? I love being asked this question from my customers because this is the exciting part. If a business wants to have a mobile app developed, they have already seen the importance and benefits of getting a mobile app for their business.

The short answer is no. It isn’t the responsibility of mobile app development companies to promote your app. Their job is to develop your business a mobile app. Some mobile app development companies such as Your Phone App go one step further compared to many otehr mobile app development companies and inform the business they developed a mobile app for on how to get users to download their app and email them many ways on how to get their customers to download it. At the end of the day, mobile app development companies job is to develop a business a mobile app, not promote it but if a mobile app development company wants to get referrals from the business they developed a mobile app for or maintain a reputable name as a mobile app developer, they should give the business tips on how to get users to download their app and how to promote that they have one.

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Here are some ways your business can get your users to download your app and how to advertise you have one

Email Your Customers

Use your existing email to email your customers you have an app and give them an incentive to download it. These are the people that are likely to be interested in knowing about any specials you have and updated business information. This is a fantastic way to get more interest and sales. Your business needs to ensure  that when you start sending out Push Notifications that the message needs to be highly targeted and of interested to your customers because if not, many users could simply delete the app.

Promote Your App In-House

You and your staff should inform your customers about your app and give them an incentive to download it such as a café could offer a free coffee for a user to download your app the first time or a retail store offering a small discount for a user to download your app.  Get a poster for your shop window and also for your counter informing customers you have an app. Your Phone App, Melbourne’s leading mobile app development companies for small businesses include free poster and flyer design to business they develop an app for.

Use Your Website

Encouraging your current and potential customers to install your mobile app should allow higher conversion rates. Include in your web site the Apple iTunes and Google play badges and make it a link to the app store for users to download it.

Email Signature

Include in your email signature that you have an app and include the Apple iTunes and Google Play logos. Doing this inform your customers you have an app and is free.

Blogging

Get bloggers to blog that you have a mobile app and target it to the right people.

Facebook

Use your Facebook business page informing your followers that you have an app and the advantages it will bring to them. LinkedIn and Instagram is another powerful.

There are many ways your business can get users to download your mobile app such as some of the ways mentioned above, but you need to remember the advantages of your business having a mobile app and what it brings for your customers if used in the right way. Your customers need to see value of having your app downloaded in their phone. Mobile app development companies should, however guide your business in the right direction such as Your Phone App does on how to get users to download it. There are many mobile app development companies in the market place, so be sure to find a mobile app developer you feel comfortable with and trust.  At the end of the day it isn’t their job to promote your mobile app, but your business deserves guidance from a mobile app development company that you choose on how to do so such as Your Phone App. They can be contacted on 1300 082 824 or info@yourphoneapp.com.au

 

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